Prepare Advertising and Marketing Materials Introducing Patients To A New Biologic
A pharmaceutical company wants to introduce prospective patients to its recently approved medication. A series of written communications, videos and a television commercial will be developed over the course of about a year.
Since this is a new area for the company, they require insight into the concerns, needs and desires of the patient population. As well, message testing, packaging and FDA requirements all add to the challenge of creating useful and effective materials.
Several rounds of personal in-depth interviews over the course of a year.
Identified the main messages to which this type of patient responds. Based on this foundational research, a wide range of effective communications has been developed and tested.
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Similar studies have been conducted with patients suffering from rheumatoid arthritis, psoriasis, psoriatic arthritis, ankylosing spondilitis, multiple sclerosis, prostate cancer and Crohn's disease.
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