Next Step Consulting offers a full range of qualitative market research services. Most studies advance sequentially through most of the following steps:

  • Pre-study personal or telephone conferences
  • Recommendations for study design, methodology, markets and facilities
  • Development of recruiting screener, discussion guide and supporting worksheets
  • Management of facilities, online support, video streaming and/or teleconference services
  • Management of recruiting logistics
  • Delivery of executive summary, topline and/or full report as needed
  • Management of transcription and/or translation services
  • Direction and production of highlight video
  • Personal presentation of findings
  • Facilitation of dynamic debrief sessions

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